Brand Identity - Nickelback

To start of this research task, I would like to first clarify exactly what Brand Identity is, It is essentially the way in which a company is designed through its visible elements to be distinguishable among any other brand on the market.

 

In the sense of Brand Identity this is still the same as Music is still at the end of the day a product to be purchased. Nickelback has gone through something of a brand shift over time since their formation in 1995, having gone on to be one of the most commercially successful bands of the decade having sold 50 Million albums worldwide.

 

Chad Kroeger Band Leader

In terms of how the band Logos and CD covers were concerned, the early work done by the band was usually shown in CD's where the cover generally showed the entire band standing together in unity, the Logo shifted slightly from time to time but it was always in a consistently bold font, it stood out on what I was placed on, For example, in the album 'Someday', The Band Logo stands out on the white wall behind them.

Group Hugs!

At the same time however, Nickelback switched between the band and also used some imagery which generally focused on one item or object

 

Cars Roads and Benches!

 There is however one consistency, the Nickelback Logo has only changed itself on occasion, it has mostly retained its original cracked and scarred design.

 

The band retains a washed out and cracked logo design!

In this sense the band has a defining feature that is easily recognized in the form of a logo that both stands out and is seen throughout almost 20 years of CD covers from this band.

 

Even in their most recent albums, the Logo still remains!

In a majority of the cases as well the logo is kept at the top of the cover, spanning left to right, appropriate consider we read content left to right, although the eastern nations read right to left.

 

Moving onwards we should move into how the band presents itself. The band had a remarkably similar running theme in the 90's.

 

 

Chad Kroeger kept his hair long and blonde, which was of course the popular style at the time, This is of course a key feature and is one of the things people mainly remember about Kroeger, his hair never seems to deviate too much, except in a couple of circumstances.

 

The Outfits of the band are quite simple really.

 

Simple Black T-shirts and jeans

In a strong attempt to be relatable to the audience, the band wore simple fashion like t-shirts jeans and on occasion a shirt, but they never dressed incredibly formal, its all an attempt to look relatable and simplified so that the audience can simply enjoy the music and not feel like they should be focusing too much on the band.