Sven Carlsson's theory of music videos is that music videos can be split up into 'Black and White' boxes. All the content of a Music video can be seen as perceived opposites which drive the narration forwards.
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| Sven E. Carlsson |
Carlsson also splits music videos into two categories, Performances and Conceptual pieces. The Performance aspects come from the artists singing and dancing throughout the video while Conceptual videos feature something other than the artist acting out a story. However, The performance music video style is usually a method of selling their personal image as 'Commercial exhibitionists'.
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