Goodwins Theory

One of the key theories that I have come across is Goodwin's Music Video theory, The theory essentially outlines that their are some key links between all the areas of the music video. Each area somehow affects and compliments the efforts of the other area. As Goodwin Writes...

1.Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).

2. There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).

3. There is a relationship between music and visuals (either illustrative, amplifying, contradicting).

4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).

5. There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.

 

6. There is often intertextual reference (to films, TV programmes, other music videos etc).

 I will be keeping this in mind while planning my music video.