Linkin Park is an interesting case study for brand identity. The band itself has undergone a dramatic change in both its style and its actual music in recent years, originally designed as a rap group, the band has slowly drifted into having a strong footing in the Alt Rock genre.
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The band originally began with intentions to rap their socks off!
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The band itself began with the intention of joining in on the rap genre, such as with bands like Jay-Z and such which were becoming incredibly popular with their songs like 'Encore'. In moving with the trend of the time the band then moved into the Alt Rock Genre with songs like 'Numb' and 'In the End' and there was a subsequent marketing change.
In recent years The band will usually be seen with one of two logos, either a sharp texted font or a minamalistic logo featured prominently on their CD Covers
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| Full Title uses sparsely |
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| Frequently used logo for CD Cover |
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| Sometimes they are used together |
The use of the logo is especially effective because its so simple that its easy to remember, the logo isnt even that cryptic as the symbols spell 'L' and 'P' for the bands full title and can be easily figured out. I also think the striking edges and sharp contrast make it an excellent logo to remember.
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| The band itself has a interesting variety of 'characters'. |
The band itself has something of a classic Heirarchy to it, its reminiscent of the Rock/Alt Rock Genre the lead singer (Chester Bennington) is prominently shown to be the leader of the whole band. The usual style shown off by the band is a black casual look. While this band consists of 6 Members (2 Guitarists, 2 Singers a Drummer and a Bass Guitar) My band will most likely feature 3-4 members due to constraints with equipment and will most likely have a lead singer, 1/2 Guitarists and a Drummer.
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