Tuesday 4 November 2014

Brand Identity - Good Charlotte

GOOD CHARLOTTE
The Bands Frequently Recurring logo
Good Charlotte is a highly prominent band in the pop punk and alternative rock genre that was formed in 1995. As for their style, they maintain there use of dark colours in both their outfits but they also frequent in either songs about life problems with a strong rhythmic pulse, examples inlcude songs like 'The River' and 'The Anthem', two of their most famous and highest grossing songs which both feature themes about depressive love.

The band uses rebellious clothing in dark colours frequently
Good Charlotte has a strong band identity that expands throughout all of their products by having them all feature depressive tones. for example...

... in a number of their albums either the colouring is dim and dingy or the concept is dark in nature. It should also be noted that the band always uses the same font, and always curves the text to a significant degree. It makes it stand out quite prominently and would give them the edge on a store shelf because of it.

This is a good example of a key flow between each album, there is a real promotion of a brand identity and the audience will likely be able to see what the songs will be like simply from the tones on the CD. the Dark tones of the bands actual appearance is easily found in their products as well


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